Telling Your Brand Story

H&S Bagels brings New York City hand-rolled bagels to Nashville. The shop required complete branding from the name to logo design, social media strategy, website, and menu development.

The owner wanted to bring family elements to his brand as well as focusing on the hand-rolled aspect of his bagels. He has two children, Hector and Sarah and he wanted them featured in the branding. So I settled on H & S Bagels. Spelled out in the URL and on social media the name reads "hands". This naming gives us an opportunity to tell the story of hand-rolled bagels and family every time the name of the shop is discussed. I worked with a designer to utilize the client's preferred colors to develop a logo that feels very "NYC Deli". Finally I worked within the client's budget to develop a strategy for retail packaging that continues to focus on handmade and family owned. The website, developed in Wordpress is still a work in progress. Finally as the shop was being built out I developed low-fi social media teaser videos to promote the opening of the shop.

The Mainstay Restaurant needed branding that represented the new establishment as a trendy, hangout space, not just a sports bar. I worked with the designer to develop a logo that makes the new restaurant feel a part of the current community. Finally, a tagline was needed that helped combine custom cocktails and chef driven food with a hangout space, and it had to be no more than three words! I eventually developed "Cocktails & Commons" for them. The tagline is featured as part of their logo and all branding materials.

Kristine Kabbes & The Skallywags needed a promotional teaser for an upcoming album release. The video features the lead singer discussing the new album, specific songs, and the band.

We worked with this client to develop a documentary style marketing video for use with her own clients and for the gallery social media. The video needed to bring her personality to the forefront while also showing her work.

We produced and shot the video, developed the interview questions with a focus on bringing all of the client required information into the project, I executed the interview, and handled all aspects of post-production.

We worked with the client and a PR firm to develop a series of testimonial style videos featuring veterans sharing their experiences dealing with PTSD. The goal of the videos is to raise awareness and for fundraising.

We were responsible for virtually every aspect of this project from developing the interview questions, producing the videos, and handling all areas of post production.